“How beautiful on the mountains are the feet of those who bring good news.”
-Isaiah 52:7

“I found out I was pregnant when I was just 19 years old, and a sophomore in college. My initial thought was that my life was over. I found Assurance through a quick Google search. When I came in, I was so nervous, but I was met with nothing but kindness and welcoming smiles. I didn’t feel judged and felt I was at a place that was truly going to help me. Assurance did an ultrasound for me and I got to hear my baby’s heartbeat for the first time. As soon as I heard that heartbeat, I fell head over heels in love. My daughter is now 15 months old. I was wrong. My life was anything but over, in fact, I found out that it was just beginning. It’s a scary and tough road sometimes, but it’ll be worth it.”- Andrea

“Go Tell It on the Mountain” is a common carol sung this time of year. What imagery comes to mind when you picture the mountain we are to go to and tell of the good news of Jesus?

For me, it’s Google ads. Yep, you read that right. Those pesky advertisements that pop up when you are searching online. To you, they may be an annoyance. To our work, they are the battle ground of life and death. We are in fierce competition over this space and we need your help to claim it for life. In this day and age, Google ads are the mountain on which we must go and share the truth, hope, and mercy that is found in Christ Jesus.

One of the most common questions I am asked by our supporters is “How do the clients find out about Assurance?” The answer is, without a doubt, online. If the generation most likely to face an unplanned pregnancy right now is looking for any information, especially a service they do not want anyone to know they are looking for, they Google it. When the next woman or man starts searching online for an abortion, our ad must be waiting there so they find Assurance.

For our Google ad campaign, we work with a group that is the very best in this business, Human Coalition. Since our partnership began in 2014, we have significantly increased our success rate of getting women planning to abort through our doors. 16% of our clients came to us with an intention to abort the year before we started the Google ad campaign and by last year that had increased to 34% with another 48% of clients on top of that, considering abortion or vulnerable to it.

Like Andrea’s story above, almost every life saved story we have shared with you in recent years, started with an online search.

“In fear, I considered abortion. I Googled it to see where the nearest location was – Assurance popped up as a confidential facility, so I called and they worked me into the schedule that very day. Going to Assurance changed my life for the better. They gave me hope, they empowered me, all while making me feel comfortable and protected. I am living proof that having a baby young does not stop your dreams. Being a mom is the best job I’ve ever had, and he brings me so much happiness and joy. I’ve never felt more proud in my life. He is my best accomplishment and I have no clue what I would do in this life without him by my side.” – Sarah

Google ads work through a bidding process. You have to outbid your competition in order to get your ads the best placement and exposure possible. Quite literally, we are competing with the abortion industry so that when people in our region search for abortion, abortion clinics, abortion pill, and other keywords, they see us first. And the competition is heating up.

Abortion clinics nearest to Lexington are advertising here trying to get our community’s pregnant mothers to come there for abortions. Our ongoing battle with them for online exposure and prime placements for advertisements has resulted in doubling our costs for Google ads since 2014.

Today, I called our partners and increased our investment in this campaign. The abortion industry isn’t flinching, and we cannot either. I told them to spend what they have to spend to make sure our ad is what pops up in response to those searching for abortion in desperation.

We must win this battle. It is too important.

The cost breakdowns for online advertisements come in terms like cost-per-click, cost-per-appointment made, and costs-per-appointment kept. Never forget that the real results are lives saved to live out their God-given purpose. That is priceless.

Below you will find illustrations of what it costs to get a woman planning to abort, and hopefully the father of the baby as well, in our doors to receive our life-saving services. You will also see a banner of faces. Each picture is a child whose life was saved through God’s intervention into their parents’ search for an abortion, starting with an online advertisement for Assurance.

That is where you come in. This Christmas, I invite you to go to the mountain with us. Somewhere right now in Lexington, Nicholasville, Versailles, or Wilmore, there is a pregnant mother. She is scared. She is alone. She is overwhelmed. She is convinced she has no choice but to abort. She is going to Google “abortion”. Help make sure we are there when she does.

May God bless you and your beautiful feet this Christmas as we meet on the mountain of our day proclaiming the good news!


PS Want to know our partner’s faith-filled response to the battle with the abortion clinics for google ads? We will win. They are limited to their profit margins. Though extensive, they are no match for God, His people, and His resources.

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